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What Is SMO And How It Works?

Social media optimization (SMO) refers to the optimization of a website, its elements, and its content for massive social consumption. Social media optimization allows communities to generate publicity and awareness of a product, event, service, or, brand. Many companies render social media marketing services to help businesses grow and flourish. SMO is an integral part of online reputation management (ORM) and Search engine reputation for those whose businesses are mainly linked to social media. 64% of the people come forward to invest in the product after watching a video on social media. There are many social media platforms available and the top of them are Facebook, Instagram, Twitter, YouTube, Pinterest, and, LinkedIn. What makes social media optimization a big deal? Look at the number of Facebook users, it's more than India's population. That's why promoting business in social media has become easy these days. A social media marketing company in Gurgaon does t...

Common Mistakes e-Commerce Website Owners Make & How to Prevent Them

eCommerce is the hottest prospect in the present corporate world. Many people wish to enter this sector as there are numerous opportunities present. The sheer convenience which ecommerce offers to its customers is beyond belief as people can purchase and avail services from the comfort of their residential apartment. As more and more people are entering this field, it essential that we are aware of the features and aspects of the business so that every party involved can be benefitted in the long run. Many people don’t realize the importance of SEO in this market segment. Companies that wish to take part in ecommerce business often tend to make certain mistakes which prove to be detrimental for the firm. Some of them have been effectively highlighted below: ●        Unorganized Content: When the content of an eCommerce website is poorly organized, people don’t like to go to the page and thus the visit is a one-time experience. Organized conten...

Common Mistakes e-Commerce Website Owners Make & How to Prevent Them

eCommerce is the hottest prospect in the present corporate world. Many people wish to enter this sector as there are numerous opportunities present. The sheer convenience which ecommerce offers to its customers is beyond belief as people can purchase and avail services from the comfort of their residential apartment. As more and more people are entering this field, it essential that we are aware of the features and aspects of the business so that every party involved can be benefitted in the long run. Many people don’t realize the importance of SEO in this market segment. Companies that wish to take part in ecommerce business often tend to make certain mistakes which prove to be detrimental for the firm. Some of them have been effectively highlighted below: ●        Unorganized Content: When the content of an eCommerce website is poorly organized, people don’t like to go to the page and thus the visit is a one-time experience. Organized conten...

Top 10 social media management tools

With the increasing demand for social media , it becomes more important to make a good social media presence. While working on social media, you need to manage the work properly to get maximum output. You cannot manage the social media campaign without the help, thus social media management tools help you to maintain everything with the scheduling, posts sharing of the social media old content, analyzing the engagement of the audience, creating the social media images and other graphics. . Given is the list of top 10 social media management tools ; 1 Revive old post – your engagement can happen only if you promote via content. If you have some old pieces of content, you can revive that content, it re-sharing helps you get the engagement of the public. Plugin, Revive old post, will let you select the specific time, for each post, and the number of the posts that you want to share. With its free version, you can specifically target social media platforms like Facebook & Tw...

Why Digital Marketing is Important for your Business?

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Summary With ever-evolving technology, startups, and businesses of different scales are trying hard to keep up with the competition. We have, in recent times, seen several brick and motor businesses transforming their business models to suit an online store. Most of them are beefing up their strategies with the use of digital marketing. All these attempts are being made to capture their place in the growing online marketplace. Article Body Imagine this! You might have a brick and motor business and wish to expand it beyond horizons. You have started a website and added all the needed information about the company, the products or services you offer. You then use social media for marketing it. Well, what is next? Did you ever ask yourself – what do I need to do to stay ahead of my competitors? Where or how do I need to make a start?   The answer to your questions is Digital Marketing! Every online business these days is working on developing a fool-proof digital ma...