Digital Marketing Funnel Stages
Digital marketing funnel has been a topic of debate for very long, plenty of people
think that they know what exactly does it mean and few are still debating about
it. Digital marketing funnel has played an
essential role for every marketer and it can now use to generate more leads.
Let’s first clear what digital marketing funnel is?
What is a marketing funnel?
The digital marketing funnel is
a conception to make people understand the procedure of leads turning into
customers in the means of sales (marketing) viewpoint. The funnel helps
marketers to understand the customers, it’s a framework to make marketers
understand, follow and define the various stages a customer goes through during
the entire purchasing process. In the short term, it is the journey of the lead
to turning into a buyer. Let’s understand the concept with the help of an old
funnel.
· AWARENESS - POTENTIAL
· INTEREST - SUSPECTS
· DESIRE - PROSPECTS
· ACTION – CUSTOMERS
This is an overview of the old marketing funnel that will help
you to understand the whole customer cycle but
now the new and modern marketing funnel has been changed totally as you cannot
call it to funnel at all. Now, it has become a loop that has so many twists.
The phases of the entire cycle are similar to the old frame but work
differently.
You need to remember that when we are talking about the “digital marketing funnel”, it’s all about the new
looping journey of the consumer. We have prepared a frame to make you
understand this loop based on consumer’s understanding.
·
SEE this is your largest competent audience.
·
THINK a largest competent audience with some
commercial resolved.
·
DO a Largest competent audience with enough
commercial resolved
·
CARE The regular consumer with Business to Business
or more commercial businesses.
This chart is enough to make you clear the journey of the
consumer from the engagement to advocacy. Now, let’s understand the mainframe
stages of a digital marketing funnel which has five stages.
1. ACQUAINTANCE
Marketing funnels start with the acquaintance as your would-be consumer is
unaware of your brand now. It is well-known that digital marketing has become a great option for
marketers as it provides so many options in various forms to make aware
consumers about your brand as compared to the old marketing and advertising methods.
Consumers are the ones who search for things and then research the thing
through different modes. Some marketers are using old tactics but the consumer
has become start they need to know, understand and then they decide whether
they are going to but the product or not. Digital marketing funnels are a way
better concept than the traditional one as it also helps you to share your
content with your users.
2. DETECTION
Through various strategies, you have finally made it to an
extent that your consumers finally found you but your main strategy is to keep
your consumer on the website and make them come back again. This is how it
works; you have seen so many examples around that take help from
recommendations to attract more and more visitors. You got it, right?
Recommendations are the best to make visitors visit your website through
ratings and reviews. Have you ever seen an option where the site asks you to
sign up a form? This is the digital marketing era where you can apply the
smartest strategies to make your customers visit your site again. Many
marketers ask their consumers to sign up a newsletter so that they can remind
them they exist and you will rely on them for your needs.
3. DELIBERATION
It is studied that when a consumer wants to buy something then
they have made up their mind to buy the product from your website by 75% even
they have not checked it before. When a consumer wants to buy something, he
already knows that he is going to buy whenever they find the best. All
marketers have to do is apply impact strategies on your website.
4. CONVERSION
You have made sales along with so many clicks and gathered
further information but in this processing do not forget to ask your consumer
about the referrals like you. Do not ask for more information rather than what
is important as you can get more data once the deal has done even after they
have fastened. You can ask your consumer to share your product reviews and
ratings on social media to let other people know about your product through the
one they have connected for a long time, as you see this is how marketing
works. You just need a good digital marketing funnel creator.
5. RELATIONSHIP WITH COSTUMER
Customer relationship has become the goal of marketing, in
earlier days no one believes in the thing building customer relationship to
make them visit your website again and again but now this has become the main
motive of the entire digital marketing strategy.
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